Posts Tagged ‘US’

Obstacle course or slip and slide

Monday, April 13th, 2009

I've recently been attempting to scope out a few email marketing solutions for a company I work for.  The hope is that in a few months we would make a purchase.

Under normally circumstances one might think that sales people would be falling all over themselves to make sure that I  have what I need to make my purchase right?  Especially in "this" economy (as it is so often called).

I expected too much it appears.

Instead of making my route to the product as slippery and easy as possible, every organization I've talked to thus far has put up more and more obstacles to my purchase.

Timothy Ferris (author of the 4 hour work week) says that when he removed himself as an obstacle to his sales and service processes that his business quadrupled nearly over night.

And so I ask... are you an obstacle to your own success?  Are you a gate keeper for your business/work/product/lifegoal preferring to have control over something rather than success?

If you are, then what might you do to become a slip and slide, a facilitator of transactions between others and your business/work/product/lifegoal?

If you have a good product, get out of the way and let the thing sell itself!

Marketing Psychology and the new Audi

Tuesday, April 7th, 2009

Have you seen the new Audi commercial? Watch the commercial below: (nope I'm not even getting paid to post it here)

[youtube]http://www.youtube.com/watch?v=l8MTpaBUCpc[/youtube]

I saw the commercial last night and it bothered me until this morning.

Then I put my finger on it.  The marketers do a great job of subtly telling you that only by buying their product will self-actualization be attained.  While for years marketers have been urging us to keep up with the Jones, I had never seen materialism so subtly and clearly expressed.

Here's the subtext and buildup behind the advertisement which I saw playing during the Championship NCAA basketball game.

  1. It played during a time when many collegiately educated people are watching.
  2. Collegiately educated people generally have a higher disposable income.
  3. Collegiately educated people mainly work in office or 'white collar' or corporate jobs.  Large, corporations and group tend to strip people of their indivituating characteristics.
  4. All people desire to be unique, and loved for who they are.  This is self-actualization.
  5. Few people feel that they are really loved for who they are.
  6. As a culture we are shifting many of our values but one thing remains: individualism.

Thus this advertisement gathers a group of people who are by and large indistinguishable from each other at work,  at home,  education-wise and income-wise.  Many characterize this as the suburban lifestyle of 'quiet desperation' .

But enter the Audi SUV.  In reality the main distinction of the black Audi SUV and the gold generic SUV's is it's color.  But the text says it all... "Identity Theft".  Contrapositively, the text might have said 'Identity Protection'. The advertisement thus proposes to those without an identity (or those in danger of losing theirs) that an identity might be obtained or protected by owning the new Audi.  And so, in purchasing a new black Audi SUV, one remains part of the upper middle class pack but is now an individual.  One can remain educated, wealthy, and corporate, but now with a soul, an identity a self.

The Audi advertisement in short promises to restore selfhood to those who have lost all hope of being loved for who/what they are instead of what they own!   If you can't be loved for your self, be loved for what you own!

Yes, it is understood then by the audience that being loved for who you are is a fool's dream.  Only (poor, dirty, weird, lowly) hippies still believe in love!

It even goes so far as to insinuate that by owning an Audi one's children will again love and respect their parents.  The children exiting the school are bewildered and perhaps angry at their parents for failing to differentiate themselves materially.  But not little Johnny who fortunately has a 'cool' dad!

The truth is that by next year, the identity brought about by the new Audi is quite easy to steal.  A new identity will have to be found sooner or later.

I forgot how smart those marketers can be!

What has American done lately?

Friday, April 3rd, 2009

In a discussion of the economy with my Dad recently he asked me a simple question which I was unable to come up with much of answer.

As we think/worry/pray about the economy ask yourself:

In the last 30 years, what has America achieved that has been really remarkable and noteworthy??

In the 1940's it was the defeat of Nazi Germany and the Nuclear bomb.

In the 1950's and 1960's it was going to the moon and back.

Through the 1970's we had heart transplants, aritificial organs (like hearts), the development of the microprocessor, and the internet[1].

With that question there is another question:

What do we Americans wish to achieve that is really remarkable and noteworthy in the next 50 years?

In my opinion if we don't work to reshape our economy into one that produces truly remarkable things (instead of get rich quick financial derivatives and personal services to the wealthy of the world) then the history books will show that America peaked 40 years ago and steadily declined.

Let's not let America go down in history as a could have been.

[note:  I'm not saying that we don't already do many good things... much science, medical research and computer research is really good... but I'm talking about truley great, new and remarkable things]

  1. Technically the internet was developed by DARPA prior to it's public launch in the late 80's early 90's []

Ford, GMC, and Chrysler should go down in flames, never to be seen again.

Friday, January 30th, 2009

For a few moments I sympathized with the big 3.  They keep saying how it's just so hard to develop attractive vehicles that get good gas mileage that people would buy.  I started to believe it.

But then I found out that some High School students from Philadelphia have developed not 1, but 3 different hybrid electric-diesel vehicles.  Check out their website here. Their top car is a carbon fiber sports car driven by an electric drivetrain with diesel backup.  It gets 60+ mpg, with a 0-60 mph time in 3-5 seconds.

Currently they're working on a Ford Focus that gets 100 mpg for the Automotive X-Prize.  They say that on battery alone it can go 60 miles.  As a bonus, when getting on the highway the diesel engine kicks on for a bit more electric power.  For long distance the 2 cyclinder diesel engine recharges the battery pack as one drives.

Okay... so seriously, the Chevy Volt wont even be ready for 2 more years, and it doesn't even have the (expected) performance that these uneducated unexperienced kids are getting.  And it's going to cost $40k.

Perhaps the big 3 ought to think about redirecting some of their lobbying and advertising dollars to America's High School kids.  It might be money better invested.

Fed creates more money from thin air, gives to govt.

Monday, December 1st, 2008

Ben Bernanke says that the Federal Reserve is thinking about using the 800 billion they just committed to releasing into the system to buy some Govt. Treasury bonds.   The idea is supposedly to get liquidity rolling.  Liquidity in markets is good in that it keeps the prices of assets "liquid"... which generally implies that there is enough continous demand for an assett that anyone can get in or out at any time (without serious price drops or increases).

The thought here must be that by buying US treasuries the price of the treasuries will rise and investors in US bonds will be able to get in or out when they want, confidence will increase...spurring more investment and liquidty in treasuries and in the market in general ... and thus economic recovery.

The national govt. currently runs at a deficit and so without bonds, the insufficient funds provided by taxpayers would not be able to keep the federal govt. operating.

Ultimately, the purpose of promoting liquidity in the markets is for inspiring consumer and investor confidence, which is good.

But....  the Federal Reserve is supposedly the monetary branch of the Federal Govt.  Though it's technically a private bank, it is also overseen by US govt. appointees. In this light a policy of using the Federal Reserve to buy US Treasuries can only be compared to one thing:

Forgery.

Don't have enough money?  Why not make some more?  It's illegal for us to do because let's face it, if everyone could just make money and use it to buy goods it wouldn't be worth anything.  But if only one or two people could do it in a way that doesn't seriously rock the boat for everybody then they'd get a nice free ride at the expense of everyone else.

The part that I don't undertand is that in the long term each US treasury bond is paid back with interest.  So the Federal Reserve creates money and then buys Treasury bonds with it giving the govt. a 3% loan for 20 years.   In 20 years the Govt. will have paid back the face value of the loan + 80% of the face value of the bond in interest.  In this case the interest goes to the Federal Reserve.  What does the Federal Reserve do with that interest and principal?  Unless it takes it out of the system (effectively destroying it) then significant inflation will occur.  Same, for the principal, if it isn't taken out of the system then again inflation occurs.  But the interest and the principal the govt. pays back is actually US taxpayer money... a tax paid by future US. citizens.

Seems unfair to make our children pay for our lack of oversight, responsibility, and greed.

Bailout + more bailout

Friday, November 28th, 2008

The Federal Reserve announced yesterday that it was going to drop another 800 billion dollars of liquidity in the markets.  $200 billion will be going to back up small businesses, while nearly $600 billion will be going directly to purchase bad mortgage and assett backed securities.

This is in addition to the $700 billion bailout package that congress recently decided to bless the financial moguls with who both profited enormously from subprime lending and have likely caused a nationwide depression from their irresponsible lending practices.

The Auto industry figures that while they're handing out billions of our money over in Washington they ought to get a piece of the TARP as well.  They probably will.

But where does all the billions of dollars come from?  For congress the money comes from taxpayers and also from loans.  In order to fund the extensive bailouts congress will be borrowing from 3 places:

1. Social Security - Ever since Ronald Reagan got creative with the budget (sort of like how Enron got creative with the budget) it's been a favorite practice of congress and the Presidents to raid the Social Security trust fund an write an IOU instead of cutting their bloated and inefficient programs.  If you are less than 30 years old right now, you will likely not see any of your Social Security money when you retire.
2. Foreigners - The US govt. borrows trillions from China and many of the countries we've collectiviely labeled 'barbarians' or in today's terminology: terrorists, communists totalitarians or people otherwise opposed to freedom.
3. You and Me - In order to finance the massive debt snowball that congress is building, the US must pay hundreds of billions of dollars per year on the interest payment of the debt.  This comes straight from the wallets of the US citizens.  As we borrow more, this portion of the budget (and our taxes) will only increase.  The US debt will be seen as more and more risky and eventually the usurious interest rates we've been giving to the poor nations of the world will be given to us.

But what about the Federal Reserve?  With no power to tax, the Federal Reserve has decided to help out the economy by buying up toxic assets (in order to keep prices artificially high) with money created out of thin air.  Technically the Federal Reserve is not taxing the American People.  But unless the money dumped into the system is eventually taken out of the system (via higher interest rates) significant inflation will occur.

Significant inflation is like a hidden tax on the working citizens who see proportionally decreased wages while those with large amounts of capital are able to consolidate and amplify their holdings with cheaper loans[1].

The Federal Reserve policy to release money into the system via low interest loans enables those wealthy enough to qualify for the loans (big business and the like) to purchase at today's price with a low interest rate what will cost significantly more in the future due to the inflated supply and decreased value of money.

There's no doubt about it, the economy is quickly heading towards two outcomes:

1. A short term significant crash - 1930's style depression is more and more likely (I still don't quite believe it will happen, but...).
2. A long term two tier society made of a small number of ultra wealthy 20th century style robber barons, and a mass of working poor who have no health insurance, inadequate food quality and supply and are generally in debt for the remainder of their lives.

What can solve the financial and impending socio-economic crisis? Well the following would be a start.

1. A Hoarding tax.  Real wealth[2] should not be taxed, but money should be.  Controlling the flow of money is like controlling the free market.  All economic depressions come from a market in which money, and therefore trade, is locked up.  Usually this this is the direct result of the irresponsible behaviour of the money owners.  If we want the most amount of people to prosper we have to make it difficult for the money owners to control the free market via the control of the money supply.
2. Debt free living, debt free government.  Short term this always hurts.  Long term, a life lived debt free is a life lived with decreased financial risk, increased freedom and increased prosperity.  Imagine if everything you bought was 25-50% off.  What could you do with all your savings? Living debt free (100% debt free) is like getting a massive discount on everything.
3. A return to classical (liberal arts) education.  The more you know, the more you have the ability to prosper.  Knowing how the world, how nature and your fellow man works gives you the ability to produce real wealth.  This means that along with specialization we must begin to really teach things like logic, philosophy, sociology/psychology, economics, history, literature and most importantly mathematics[3] to everyone.
4. Socialized health care.  The number one reason people don't start a small business is the financial risk.  Most of the financial risk comes from the loss of health care benefits.  Medical care is the number one cause of bankruptcy.  Eliminate that risk by socializing it.  It certainly wont cost near as much to bailout ailing Americans as it will to bailout the ailing banking business.  More small businesses means more prosperity, independence and freedom.

  1. when money is dumped in the system it usually done via inexpensive loans form the central (Federal Reserve) bank []
  2. like technology, innovation, houses etc. []
  3. physical science like Chemistry, Biology and Physics are good too... but secondary to the classical foundations []