Posts Tagged ‘Love’

What to Invest in?

Monday, April 20th, 2009

With all the economic mayhem happening these days you might be wondering... "where can I put my money so that it will":

  • never lose 50% of it's value over night
  • beat inflation and a little more
  • remain highly liquidatable in case of emergency
  • remain usable in case of apocalypse and total societal breakdown

The idea most people have in regard to savings and investment is to develop a security blanket.

The Chinese government is thinking the same thing as it pushes for a new super sovereign currency[1].

So I came across this article which says  to put your money in:

  • 25% in U.S. stocks, to provide a strong return during times of prosperity.
  • 25% in long-term U.S. Treasury bonds, which do well during prosperity and during deflation (but which do poorly during other economic cycles).
  • 25% in cash in order to hedge against periods of “tight money” or recession.
  • 25% in precious metals (gold, specifically) in order to provide protection during periods of inflation.

But I disagree... let's look at the options.

U.S. Stocks

A diversified and broad selection of US stocks from the S&P 500 (the 500 largest companies in America) is a very safe and prosperous bet over the long term.  American companies have been and will continue to be some of the most innovative companies on the planet.  While some industries wane, others will wax.  Furthermore, the NYSE, NASDAQ and other trading arenas have some of the highest traffic, nearly guaranteeing a buyer for every seller.  My recommendation is to definitely put money in US stocks by purchasing index funds like the S&P 500 index.

The main advantages of US stocks is:

  1. Tracks with the US economy at large thus making the investment a hedge against inflation.
  2. A diversified portfolio does spread risk effectively.
  3. Stocks are not officially govt backed, but as we've seen... the larger the company the more likely subsidies and govt. protections will be involved.
  4. In booms and busts stocks can do well (Countrywide in the boom went way up, Netflix in the bust tripled).

To this I'd also like to add that European stock indexes are overall quite similar in advantage to the US.  Essentially, if the US and Europe can't make it... nobody can.

Long Term Treasury Bonds

These are also very safe investments in the near and far term.  They are extremely safe (if the govt defaults on it's loans then cashing out your bonds will be the least of your worries), and dependable.

But they have 2 very serious downsides.

  1. Buying a bond today for 30 years locks in an  interest rate.  Inflation may rise, but the interest rate wont.
  2. Many of the 'worst case scenarios' possible would render government bonds illiquid (same is mostly true for stocks).

Money Markets and 'Cash'

Cash and money markets are extremely liquid.  They are not much more than a savings account with a low interest rate.  And even though they are extremely safe, like treasury bills they:

  1. Don't protect against inflation
  2. Don't have a very high growth rate
  3. Many of the 'worst case scenarios' would render the fiat money in the money market account nearly useless

Gold!

Perhaps the most misleading of investment vehicles is Gold.  It is a widely held belief that in times of great disaster gold or precious metals would be the only 'super-sovereign' currency.  The belief is supported by the thought that humans assign inherent worth to gold.  They don't!

Furthermore, it is believed that gold hedges against inflation.  Because of the first assumption, that gold is inherently worth something, we think that gold must track with inflation on a nearly 1:1 basis.... it doesn't!

Thus gold has the following drawbacks:

  1. It doesn't hedge against inflation:
  2. Most of the demand for Gold comes from Jewelry and for making into bouillon coins.  In bad times it will become an illiquid commodity.
  3. It's growth is low on average.
  4. It's easy to steal ($20k of gold is far easier to steal than $20k of stocks)
  5. In time of great chaos it doesn't provide the function of a super-sovereign currency...real goods do[2].  Furthermore, if everyone used Gold as currency in the 'bad-times'  rampant inflation would occur relative to the supply of gold in circulation... thus rendering moot the potential of Gold to serve as a currency.

Gold is perhaps one of the most worthless investments in the market unless you know something about the supply and demand cycle of Gold.

So What's Left?

The following is a list of investments that I believe have the highest safety, return and hedge against inflation and Chaos.  It's difficult to say what the % of your portfolio should be in each area... so no percent is given.

  1. U.S and European stocks are highly liquid, move with inflation but are not nuclear-apocalypse proof. A good place to put money.
  2. Housing Rental Income - barring a communist take over (and even with one), people need a place to live.  The income tracks with inflation, but can be depressed in a housing glut or in a very low interest rate time period.  Regardless, housing is the largest purchase that the average person can make.  It's subsidized by the government in many ways and gives a large store of capital which appreciates with  inflation plus a little.  Add on to that the rents received over time and housing rental income can be a very good, safe and reliable investment.
  3. Education - the bulk of one's lifetime wealth comes from wages.  It is well established that wage level is tied in with education level.  Plus learning thins like farming, mechanics, and carpentry could either give a little extra cash when needed or provide post-apocalypse survival skills.
  4. Family - Price of going to the nursing home for retirement... $50k/year.  Cost of living with a family you love and who loves you back until you die[3]... priceless.  Blood ties run thick and they're worth having.
  5. Community/Friends/Civics - Nothing hedges against loneliness, hard times and even financial struggle than friends and a surrounding community.  By involving yourself in Civics you could also have a chance to set policies and change tax codes that directly affect your financial well being.  It only costs time.
  6. Land - As Lex Luther said in Super Man... they only thing they aren't making any more of is land.  Rather than putting money into gold, put it into arable farm land.
  7. Religion - Hey, this life might not be all there is right?  Better find the truth about the metaphysical world... and supposing that God is an active and personal God then it might not be so bad to have him on your side no matter the circumstance.  I hear it can be good for your health too.

There you have it, the Greentheo plan to fail proof investments that do grow over time.

  1. China has been running enormous dollar surpluses to keep the yuan-dollar ratio low.  This keeps goods flowing to America and it's economy growing more rapidly in the short term.  It also gave America extremely cheap credit. []
  2. what do starving people need with Gold?  nothing... what they need is food and other "real goods" []
  3. assuming you don't annoy the Hell out of them in your crotchety old age []

Marketing Psychology and the new Audi

Tuesday, April 7th, 2009

Have you seen the new Audi commercial? Watch the commercial below: (nope I'm not even getting paid to post it here)

[youtube]http://www.youtube.com/watch?v=l8MTpaBUCpc[/youtube]

I saw the commercial last night and it bothered me until this morning.

Then I put my finger on it.  The marketers do a great job of subtly telling you that only by buying their product will self-actualization be attained.  While for years marketers have been urging us to keep up with the Jones, I had never seen materialism so subtly and clearly expressed.

Here's the subtext and buildup behind the advertisement which I saw playing during the Championship NCAA basketball game.

  1. It played during a time when many collegiately educated people are watching.
  2. Collegiately educated people generally have a higher disposable income.
  3. Collegiately educated people mainly work in office or 'white collar' or corporate jobs.  Large, corporations and group tend to strip people of their indivituating characteristics.
  4. All people desire to be unique, and loved for who they are.  This is self-actualization.
  5. Few people feel that they are really loved for who they are.
  6. As a culture we are shifting many of our values but one thing remains: individualism.

Thus this advertisement gathers a group of people who are by and large indistinguishable from each other at work,  at home,  education-wise and income-wise.  Many characterize this as the suburban lifestyle of 'quiet desperation' .

But enter the Audi SUV.  In reality the main distinction of the black Audi SUV and the gold generic SUV's is it's color.  But the text says it all... "Identity Theft".  Contrapositively, the text might have said 'Identity Protection'. The advertisement thus proposes to those without an identity (or those in danger of losing theirs) that an identity might be obtained or protected by owning the new Audi.  And so, in purchasing a new black Audi SUV, one remains part of the upper middle class pack but is now an individual.  One can remain educated, wealthy, and corporate, but now with a soul, an identity a self.

The Audi advertisement in short promises to restore selfhood to those who have lost all hope of being loved for who/what they are instead of what they own!   If you can't be loved for your self, be loved for what you own!

Yes, it is understood then by the audience that being loved for who you are is a fool's dream.  Only (poor, dirty, weird, lowly) hippies still believe in love!

It even goes so far as to insinuate that by owning an Audi one's children will again love and respect their parents.  The children exiting the school are bewildered and perhaps angry at their parents for failing to differentiate themselves materially.  But not little Johnny who fortunately has a 'cool' dad!

The truth is that by next year, the identity brought about by the new Audi is quite easy to steal.  A new identity will have to be found sooner or later.

I forgot how smart those marketers can be!

Greentheo's plan for economic recovery

Monday, February 2nd, 2009

It all seems so overwhelming.  The economy is a sinking ship.  Everyone is losing their job so it seems.  We're all going to be poor!  And to top it off, Democrats and Republicans can only agree that Billions (800 of them) must be spent in order to save us.

We all know that borrowing more money (to solve a problem caused by borrowing too much money) wont work and neither will printing money.  Long term both solutions require higher taxes on our children and increased devaluation of our savings.  That is, if we are lucky enough to have savings!

But we're not helpless!  That's right!  You the average citizen can help save the country even while Senators and Presidents are busy trying to ruin us as quickly as possible.

  1. Refuse to let the news affect your well being.  Keep up your productivity, creativity and hard work.  Keep investing, saving for the future, learning and above all spending time doing things you love with people you love.  If you become part of a negative statistic, work hard to turn it into a positive one!
  2. Pay off your debts and refuse to live a high risk[1] lifestyle by purchasing from a surplus and not a deficit.  Being debt free not only gives you a 10-20% discount on everything you buy (no debt = no interest payment), but also lowers your interest rate on things you might consider going into debt for in the long term, like a house.
  3. When you buy, buy local.  Money spent in the local economy has a much higher chance of coming back to you.
  4. Repair, don't upgrade.  If you want to stimulate the economy, the best way to do so is through wages.  When a product, like repairs,  consists mostly of repairs it enters the economy (especially the local economy) much more quickly.   Repairs are not only labor intensive, but also save money for you in the long term.
  5. Donate to charities.  Giving frees you up from the focus on getting more.  If you aren't focused on more, you may start to be focused on actual productive activities.  And besides, charities are a great way to release money into the economy... they have no problem spending it on the services that stimulate an economy the most.
  6. Give your time to folks with special needs, mental health issues or just plain disabled people.  Mental health issues not only impact 1 person's life but 100's of other's who help care for them.  Special needs are a fact of the world.  Helping them out is to give them the ability to reallocate their resources elsewhere.
  7. Rake an old person's lawn, or help them fix their house.  It's extremely expensive to live in a retirement center and most older people can't afford it.  What if instead of giving all their money to a retirement home an older person could spend it elsewhere in the economy?
  8. Help prevent substance abuse.  Have a young friend who is soon to be hooked on drugs?  Hundreds of people are negatively impacted financially and emotionally by 1 substance abuser.  Not to mention that it's hard to be productive when you're wasted.  Do your part and help others to say no.
  9. Repair your marriage.  Divorce and relational hardship are a huge drag on an economy.  Not only does it cost money in legal fees, but it costs productivity, creativity, energy and emotional pain for years in both you, your ex-spouse and your children.
  10. Participate in friendships.  From carpooling, and networking to splitting vacation costs, free entertainment and above all... joy ... friendships are a must for economic stimulation.

Above all, keep in mind that economics is not about the exchange and getting of money, it's the exchange and getting of things that we desire and need.  Not all things can be purchased!  So let's get out there and stimulate our economy in whatever way we can!

  1. debt is extremely risky because of the default effect.  When just a few payments are missed the interest rates default to the maximum allowable rate drastically increasing the risk of bankruptcy []

From America's top marketer himself

Wednesday, October 22nd, 2008

Seth Godin says:

The second is to understand that a hug and a smile from a true friend is it. Along the way, marketers of stuff have tried to offer that stuff as a replacement to the thing that children/consumers/employees/customers/spouses really seek, which is connection and meaning and belonging and love.

From a guy who makes his living in the marketing industry that's pretty powerful.

How to fix School (and Work and Church)

Friday, September 12th, 2008

Andrew posted this over at the evilline blog and as I started getting carried away with my comment I decided to just write a post.

As I see it, the main problem with education and work is one of incentive.  Let's take another look at Maslow's heirarchy of needs.

  1. Self-Actualization - morality, creativity, spontenaity, problem solving
  2. Esteem - respect, confidence, achievement
  3. Love/Belonging - friendship, family, sexual intimacy
  4. Safety - security of body, health, employment, resources
  5. Physiology -  sleep, food, water, breathing, excretion

[Warning... semi-lengthy quasi-philosophical ideas to follow, read at your own risk]

Sailing

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